American Family Planning is a private medical and counseling facility. AFP was established in Northwest Florida to provide low-fee, confidential medical care to women of all ages. From the beginning, AFP established itself as a widely respected community referral agency, providing literature in the areas of family planning, counseling, and health-related subjects. At AFP, Patient Privacy Is Our Priority! Please utilize our website to learn more about our services and how we can help you. We look forward to serving you!